NEW YORK, Aug. 4, 2016 /PRNewswire/ -- airweave, one of Japan's leading luxury bedding companies, is bringing its sleep knowledge to the Olympic stage by helping athletes reach their peak performance in training and competition after an ideal night's rest. At this year's Olympic Games in Rio, airweave will provide nearly 3,000 super thin Portable Top Mattresses to athletes across the world including those representing Team USA. Sleep has always been recognized as an important step to helping the body recover after strenuous activity, but its significance in training at an optimal level is now being recognized by trainers, coaches and athletes alike.
airweave provides a better night's rest and an amazing sleep for the mind and body. For the past year, airweave ambassadors Ryan Lochte (swimming, 11x Olympic medalist), Bubba Watson (golf), Jessica Long (Paralympic swimming, 17x Paralympic medalist), Charlie White and Meryl Davis (Sochi 2014 Olympic Winter Games gold medalists in ice dancing) have traveled to cities around the world with airweave Portable Team USA Edition Top Mattress showcasing the importance of "The Quality Sleep."
"Sleep is vital for anyone looking to perform at their best. As a swimmer, sleep is part of my recovery regimen and my airweave Portable Team USA edition Top Mattress will ensure I get the sleep I need to perform at my best in Rio," said Ryan Lochte.
airweave has truly revolutionized the sleep experience through its airfiber technology, which is integrated into all of its products. airfiber technology enhances the sleep cycle by allowing for easy distribution of weight and dispersion of body heat. For athletes competing in the Olympics, this means a deeper sleep and the opportunity to wake up refreshed on competition day.
Sleep specialist Dr. Rebecca Robbins said, "For athletes, sleep plays an important role in muscular regeneration and energy conservation that contribute to the ability to utilize energy and compete athletically. During sleep the body conserves energy and stores up resources for the following day. Sleep also provides the opportunity for the body to undergo muscular regeneration, repairing micro-tears imposed from athletic training of all degrees."
airweave has been conducting sleep research* in collaboration with IMG Academy, the largest and most advanced multi-sport training and educational institution in the world, since 2011. Through this research, it is found that the high rebound mattress may facilitate restorative sleep as it induces rapid and continuous decline in core body temperature.
Motokuni Takaoka, founder and CEO, airweave stated, "With our core belief that tomorrow starts tonight, airweave provides athletes from all parts of the world, the best night's sleep so they can compete on a global scale at their peak performance."
* References:
-Seiji Nishino, MD., PhD (Professor, Psychiatry and Behavioral Sciences / Director, Sleep and Circadian Neurobiology Lab, Stanford University School of Medicine) | Nishino@stanford.edu
About airweave: Founded in Japan in 2007 when Motokuni Takaoka took over his uncle's fishing line company, airweave was born from a desire to do things differently. After experimenting with different applications of the resin fiber used to create fishing line, Takaoka discovered the material was perfectly suited for a better purpose – to reinvent the mattress industry and revolutionize the way we sleep. Airweave provides four benefits – Its highly resilient bedding material allows you to turn over more easily and maintain deeper sleep; excellent dispersion of body pressure prevents physical strain and minimizes peak pressure points; breathability of core material helps to dissipate heat and moisture generated by body during sleep; and mattress cover and core material are easily washable with water. Current airweave partners include Team USA, Ritz Paris, the Royal Ballet School in London, Japan Airlines, among others. Through these strategic collaborations, airweave has ensured countless consumers, including gold medalists, future prima ballerinas and hospitality guests, receive the best rest possible. airweave is optimizing sleep and powering performance because Tomorrow Starts Tonight. For more information, please visit www.airweave.com.
Logo - http://photos.prnewswire.com/prnh/20160804/395757LOGO
Photo - http://photos.prnewswire.com/prnh/20160804/395692
Photo - http://photos.prnewswire.com/prnh/20160804/395737
Photo - http://photos.prnewswire.com/prnh/20160804/395738
Photo - http://photos.prnewswire.com/prnh/20160804/395739
Logo - http://photos.prnewswire.com/prnh/20160620/381183LOGO
SOURCE airweave
No comments:
Post a Comment