The CLORALEN® Cleaning Institute Offers Practical Cleaning Tips For Tough Stains, Laundry And Bathrooms, And The Chance To Win A New Washer & Dryer!

USA Profile Username: jon@newsinnovations.com / edit profile The CLORALEN® Cleaning Institute Offers Practical Cleaning Tips For Tough Stains, Laundry And Bathrooms, And The Chance To Win A New Washer & Dryer! PR Newswire HOUSTON, July 18, 2016 HOUSTON, July 18, 2016 /PRNewswire-HISPANIC PR WIRE/ -- "Cleaning with bleach-based products can be confusing to many consumers," says Etna Martinez, Biochemist and Household Cleaning Expert at The CLORALEN® Cleaning Institute. The Institute provides consumers with efficient, cost-effective, and practical ways to clean household and personal items. The CLORALEN® Cleaning Institute has launched its new website, cloraleninstitute.com this month. Guidance from the Institute on how to best use color safe bleach, chlorine bleach and bleach cleaners can be found in videos featured on the new website and on YouTube, EverydayCleaningTips.com, and CLORALEN.com. In addition, there is a free cleaning guidebook titled, Let's Learn Together available for consumers. Numerous easy to follow bleach cleaning tips are featured in the videos and the 38-page guidebook. In conjunction with the website launch, the Institute is sponsoring The CLORALEN® Institute Sweepstakes in California and Texas. The Grand Prize winners from each State will win a new Washer & Dryer. Consumers can enter online, in-store and by mail. The Sweepstakes runs through August 31st. 2016 and no purchase is necessary to enter. The CLORALEN® family of products has faithfully served consumers to better clean household surfaces, bathrooms and laundry. Flagship products include: 3-in-1 Power Bleach, Max Bleach Gel, Advanced Formula Bleach Plus Detergent, Stain Remover & Color Protection, Bathroom Cleaner with Bleach and Multipurpose Cleaner with Bleach. Color safe bleach, chlorine bleach and bleach cleaners deep cleans, deodorizes and makes cleaning go easier and faster. These products are presented with different fragrances that freshen and aromatize. About AlEn USA AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. AlEn USA has a broad portfolio of brands including CLORALEN®, ENSUEÑO®, PINALEN®, PINOL®, FLASH®, Xtra-Pine ®, and Pine-o-Pine®. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. www.alenusa.com More information: www.cloralen.com, www.cloraleninstitute.com or connect with us on Facebook, Twitter, Everyday Cleaning Tips Contact: Elsa Pastrana 832 484-1508 Elsa.Pastrana@alenusa.com Video - http://youtu.be/s1oFj84vAIY Web Site: http://www.alenusa.com Follow Us To change the settings for your profile(s) or email delivery, go to https://prnmedia.prnewswire.com/profile/?action=editProfile and select the profile you would like to edit. You can select the industries, subjects, languages, geographical areas, companies, delivery options and delivery frequencies of your choice. In addition to current press releases, you can also find archived news, corporate information, photos, tradeshow news and much more on the PR Newswire for Journalists website: https://prnmedia.prnewswire.com To contact us, email: mediasite@prnewswire.com Please do not reply to this email; this is an automatically generated message. Copyright © PR Newswire Association LLC. All Rights Reserved. A UBM plc company. Our mailing address is: 350 Hudson Street, Suite 300 New York, NY 10014-4504