SIERRA VISTA, Ariz., June 21, 2016 /PRNewswire/ -- The U.S. Army, as part of its collaboration with 20th Century Fox, premiered the summer movie event, "Independence Day: Resurgence" (IDR), with an advance private screening event for Soldiers at Fort Huachuca, Ariz., on June 21.
In attendance were film cast members Jessie Usher and Judd Hirsch, senior U.S. Army leadership, Soldiers from Fort Huachuca and future Soldiers from the local Sierra Vista community. While engaging with Soldiers at Fort Huachuca, home of the U.S. Army's Intelligence Center, cast members saw first-hand the wide variety of STEM-related careers possible in the Army and the significant role the Army plays in preserving and protecting America's independence
"Our marketing initiative with the Independence Day: Resurgence film highlights the U.S. Army as a versatile, advanced and highly capable force," said Mark S. Davis, Deputy Assistant Secretary of the Army for Marketing. "It also allows us to talk about how the Army is the only military organization in the world with the scale, scope, leadership and technological capacity to prevail in any complex environment."
About AMRG: The Army Marketing and Research Group (AMRG) is the U.S. Army's national marketing, marketing research and analysis and accessions analysis organization. The AMRG develops innovative and effective ways to: connect with the American public and make the Army more accessible and understood; increase awareness of both the benefits and value of Army service; and motivate the most qualified candidates to choose the Army as their service of first choice.
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SOURCE Army Marketing and Research Group
CONTACT: Allison Mahoney, McCann Worldgroup Public Relations, 508-423-7973 cell, amahoney@webershandick.com
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