Intrepid Garners Four Silver Anvils, PR Industry's Highest Honor

USA Profile Username: jon@newsinnovations.com / edit profile Intrepid Garners Four Silver Anvils, PR Industry's Highest Honor Recognition marks agency's 7th Silver Anvil and only the 16th bestowed to a Utah organization in the competition's more than 70-year history PR Newswire NEW YORK, June 10, 2016 NEW YORK, June 10, 2016 /PRNewswire/ -- Intrepid, a Salt Lake-based strategic communication firm, earned four of the public relations industry's most prestigious honors at last night's Silver Anvil Awards in New York City. Intrepid, in conjunction with the Utah Department of Transportation's Student Neighborhood Access Program (SNAP), was recognized in the categories of events, community relations, public service and brand/reputation management for developing a digital solution and accompanying PR campaign to engage parents in increasing the number of kids walking and biking to school in Utah. "This campaign exemplifies our approach of connecting clients with their key audiences," Intrepid President Chris Thomas said. "We conducted research to better understand the attitudes and perceptions of mothers regarding their children walking and biking to school and then working with them designed a strategic program, including a smartphone app, to boldly engage in this important activity." During the first year of the campaign, efforts fostered dramatic changes in behavior with Utah students and parents walking and biking 88,000 miles to school. More than 91,000 car trips were reduced, 37 million grams of CO2 emissions were saved, and app users burned nearly 9 million calories. The four awards mark Intrepid's 7th Silver Anvil. Only 16 Silver Anvil awards have been bestowed to Utah organizations in the 70+ year history of the competition. Other companies and organizations that were awarded 2016 Silver Anvils include: REI, The Home Depot, Michelin, H&R Block, Starbucks, Universal Pictures, the U.S. Air Force, American Greetings and Pfizer. About Intrepid Intrepid creates and executes on communication platforms that enable companies to effectively tell their stories and create connections. Through identifying the right audiences and utilizing integrated capabilities, Intrepid crafts impactful messages that help companies strengthen their brand and build meaningful relationships. www.intrepidagency.com   SOURCE Intrepid CONTACT: Leigh Gibson, 801-481-9482, lgibson@intrepidagency.com Web Site: http://www.intrepidagency.com Follow Us To change the settings for your profile(s) or email delivery, go to https://prnmedia.prnewswire.com/profile/?action=editProfile and select the profile you would like to edit. You can select the industries, subjects, languages, geographical areas, companies, delivery options and delivery frequencies of your choice. In addition to current press releases, you can also find archived news, corporate information, photos, tradeshow news and much more on the PR Newswire for Journalists website: https://prnmedia.prnewswire.com To contact us, email: mediasite@prnewswire.com Please do not reply to this email; this is an automatically generated message. Copyright © PR Newswire Association LLC. All Rights Reserved. A UBM plc company. Our mailing address is: 350 Hudson Street, Suite 300 New York, NY 10014-4504