Thursday, May 19, 2016

Gameloft Advertising Solutions and Pocketmath Announce a Global Partnership

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Gameloft Advertising Solutions and Pocketmath Announce a Global Partnership

The leading mobile game publisher's inventory will connect with Pocketmath's DSP

PR Newswire

PARIS, May 19, 2016 /PRNewswire/ --

Gameloft Advertising Solutions, Gameloft's mobile advertising network, opens its global inventory to Pocketmath, the 100% self-serve mobile programmatic DSP (demand-side platform).

Through a very simple and intuitive user interface, Pocketmath offers self-serve access to its mobile advertising platform, allowing the fully transparent purchasing of mobile programmatic advertising using real-time bidding (RTB) that perfectly meets targeting criteria. Thanks to this collaboration, Pocketmath's clients will now have access to a global inventory of Gameloft's more than 8 billion impressions, with a monthly global audience of 157 million unique players.

"We're thrilled to allow advertisers through Pocketmath, the largest self-serve mobile advertising platform in the world, to take advantage of our large mobile in-app inventory," stated François Munck, Business Development Director at Gameloft. "Thanks to this partnership and Pocketmath's state-of-the-art technology, real-time access to our inventory has been made simple and totally transparent."

"Offering a high-quality audience is paramount for Pocketmath, and collaborating with Gameloft Advertising Solutions allows our users to take advantage of a committed and passionate premium audience," added Casey Grooms, Co-Founder at Pocketmath.

About Gameloft Advertising Solutions 

With a monthly audience of more than 157 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 1000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg's®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

About Pocketmath 

Pocketmath is the world's largest self-serve mobile advertising platform for buying programmatic (real-time bidding / RTB) mobile ad inventory across games, apps, and mobile websites, all in real-time. Offering 50 billion+ ad opportunities every day around the world, our easy to use platform empowers marketers + advertisers to execute highly targeted campaigns to connect to their ideal audience. With no minimums, no commitments, and full transparency there's no reason to wait! Make a good impression.

CONTACT: Gameloft: Stéphanie Cazaux-Moutou +33-(0)1-58-16-21-55 / Stephanie.cazaux-moutou@gameloft.com


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